Independent experts predict a year of acute complexity and flux
25th February 2015 – London, UK – The wireless industry faces a challenging year in 2015, but for consumers and wireless users the outlook is far more optimistic. These are the findings of the second Real Wireless Manifesto, published today.
With increased competition, consolidation and technology pressures all on the horizon, operators, vendors and regulators all have an unusually difficult year ahead. But this is good news for subscribers, who will enjoy the benefits of new services, business models and greater coverage in traditionally difficult areas, such as rural and in-building locations. The successful operators and vendors will be those who provide agile network and service strategies to adapt to this changing landscape.
As a consequence regulators will need to work hard to balance the needs of a rapidly changing market, maintaining competition whilst ensuring investment in national networks can continue.
The 2015 Real Wireless Manifesto draws upon the knowledge of the business’s independent wireless experts, whose technical, regulatory and commercial expertise spans all areas of the wireless industry. It follows 2014’s manifesto, which correctly predicted many of the last year’s wireless industry developments.
The experts also predict that demanding subscribers combined with increasingly popular LTE networks will finally push operators into deploying dedicated in-building solutions. Managing the expectations of new and existing LTE subscribers will be one of the biggest challenges in 2015, driving deployments of new solutions and technologies.
For the organisations that use wireless technology, 2015 will bring new opportunities. The business case for property companies, landlords and transport companies to rollout wireless connectivity remains complicated, but new developments continue to make the end solution a more attractive proposition; new revenue streams are opened up to venue owners and rural businesses gain from improved coverage.
Other key predictions for wireless in the next 12 months include:
- Indoor coverage and the expectations of new LTE subscribers will become one of the biggest challenges for mobile operators
- Wireless will become a major differentiator for airlines and railway operators
- We will finally see a viable business case for the deployment of rural wireless
- 2015 will see clarification over the spectrum and architecture needs of 5G – but not a full definition
- Internet-of-Things technology will progress rapidly, but standardised technology will not be widely deployed for years.
“In 2015 we’re anticipating that the wireless landscape will become even more complicated, with operators moving towards quad-play and rolling out new services at the same time as facing increased subscriber pressure”, says Professor Simon Saunders, Director of Technology, at Real Wireless. For operators this means looking at new ways to differentiate and for regulators they need to assess just how much competition is healthy.”
The 2015 Real Wireless Manifesto looks at every aspect of the wireless industry, from 5G to indoor and rural coverage, spectrum, transportation, M2M and more. The issues discussed affect not just operators and vendors, but also regulators and all those that use wireless technology.
“2014 saw a lot of talk around 5G and, while we’re still a long way from an agreed definition, this is the year where we’ll start to get a much clearer idea of what it will eventually look like,” adds Saunders. “We also expect the transport industry to follow the lead of enterprises in realizing the value of wireless as more than just Wi-Fi. With some of this down to pressure from government, there is a clear need for these businesses to ensure they’re clear on the business case for rollout and are considering a holistic approach to their wireless strategy.”
The Real Wireless 2015 manifesto is available to download free of charge here. Bringing together the views of experts across the wireless industry, it highlights the challenges and opportunities for the sector over the next twelve months, with insights from Real Wireless on how to best shape mobile and wireless strategies.
About Real Wireless
Real Wireless is the pre-eminent independent expert advisor in wireless technology, strategy & regulation worldwide. We bridge the technical and commercial gap between the wireless industry (operators, vendors and regulators) and users of wireless (venues, transportation, retail and the public sector) – indeed any organization which is serious about getting the best from wireless to the benefit of their business.
We demystify wireless and help our customers get the best from it, by understanding their business needs and using our deep knowledge of wireless technology to create an effective wireless strategy, business plan, implementation plan and management process.
We are experts in radio propagation, international spectrum regulation, wireless infrastructures, and much more besides. We have experience working at senior levels in vendors, operators, regulators and academia.
We have specific experience in LTE, LTE-A, 5G, UMTS, HSPA, Wi-Fi, WiMAX, DAB, DTT, GSM, TETRA, PMR, PMSE, IoT/M2M, Bluetooth, Zigbee, small cells, radio, core and transport networks – and much more besides.
Our customers include Ofcom, Wembley Stadium, Transport for London, BAA, The European Commission, iBwave, Virgin Media, Amdocs, major network operators and many others.
For more information visit www.realwireless.biz
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