10 initiatives to drive a digital economy

A fully digital economy depends on universal, good quality connectivity, which will increasingly be wireless to support ubiquity and mobility. Without that, many digital enablers will be impossible to achieve. In a month in which GSMA and the UK’s Department of Culture, Media and Sport issue reports that put connectivity centre stage, we examine the challenges and disruptive alternatives to the status quo.

  1. Match service delivery to real world requirements – In an era in which network slicing will soon be able to facilitate logically separate network sharing of common infrastructure and spectrum, move away from the idea of uniform connectivity. Each sector, service and vertical has different requirements on data rate, reliability, latency and value.
  2. Unleash the power of the network – Split the market between infrastructure operators (netcos) and service providers, not MNOs and over-the-top providers. Allow more services to harness the network itself.
  3. Get creative with spectrum – Technical developments will enable MNOs to use unlicensed spectrum in tandem with licensed spectrum, and allow sharing of all spectrum and infrastructure by different service providers who operate independently – while offering service quality guarantees. Encourage competition between service providers – who can compete on a price versus service basis. Consider opening up new spectrum allocations to be ‘shared’ with organisations that ‘qualify’ – so not unlicensed – but open up the market to all players – who can be tenants on an infrastructure using their own spectrum or paying to share others spectrum.
  4. Get even more creative with spectrum – Some areas have poor mobile connectivity – and these are areas where spectrum is under-utilised. Allow local authorities/communities to take responsibility for improving their infrastructure. If operators choose not to benefit from neutral host provisioning, then authorities can do so and operators should be obliged to support national roaming. This would undoubtedly ruffle feathers, but it would also provide an incentive where the market has, to date, clearly failed
  5. Understand the real value of spectrum – There are misperceptions about the value of future spectrum awards (the marginal value of what’s to come will be significantly less than governments are used to). Real Wireless believes the spectrum release process should prioritise the economic and social benefits of connectivity over a one-off injection of revenue from auctions – this will encourage a longer term view of investment in a service rather than the short term view of the cost of the spectrum.
  6. Forge new value chains – The mobile business model is subject to change. Increasingly, mobile access will be requested by and funded via apps and services instead of a fixed or mobile subscription. The market structure to support this will challenge the traditional telecoms model and require a market structure to allow innovation without removing viable competitive players.
  7. Simplify deployment processes – Network deployment and maintenance is a slow, cumbersome and expensive process. This is usually blamed on planning and regulation and there is undoubtedly a great deal that needs to be done in this context. But operators and vendors must also look to their internal processes to identify how they can simplify and improve delivery. How many engineers and touch points are really required before a small cell or DAS goes live?
  8. Make the most of what you’ve got – Globally, many operators are struggling to transform their operational practices to utilise software driven system enhancements to LTE; increasing the utility of automation and AI. Real Wireless believes that it’s in everyone’s interests to invest in software and systems skills and in testbeds for all kinds of wireless, not just 5G. This is crucial to achieve a digital economy, and critical in laying the foundations for future networks where competitive advantage will derive from software oriented innovation paradigms.
  9. Open up access to sites and fibre – Today, mobile operators are monitored to ensure that there is effective competition. However, MNOs rely on a supply chain to deliver their services. In some areas, MNOs are subject to monopolistic or oligopolistic practice from landowners, backhaul providers or commercial property owners. Where landowners have a monopoly on large swathes of land or property, the community loses the economic benefit of connectivity. Competition in the supply chain to MNOs should be subject to review – and comparison to the costs borne by other utility providers.
  10. Incentivise best practise and innovation – Narrow performance gaps between different regions through regulation and incentives, measuring quality of service and quality of experience, not just coverage.

If you want more information or simply want to feedback on our suggestions, please get in contact.

10 things to ask the new Minister for Digital Future

Just before Christmas, the National Infrastructure Commission (NIC) published Connected Future, looking at what the UK needs to do to become a ‘world leader in 5G deployment’.

The media reporting focussed on the revelations that the UK’s 4G coverage is worse than that of Albania and Peru (a claim since questioned by Ofcom) and hailed 5G as the opportunity to put things right.

As the authors of a paper that contributed to the NIC’s final report, we’ve watched the media fall out with interest. We don’t share the nation’s obsession with next generation labels, but we are interested in the recommendation that the government appoints a digital champion, or cabinet minister, to take responsibility for our digital future.

Because connectivity is as important to consumers and business, as gas and electricity. And it’s our conviction that we can’t wait for 5G in 2020 to ‘put things right’, we need to get the basics right now.

So Cabinet Minister for our Digital Future, here are the 10 things we need you to do:

  • Exploit the capabilities of 4G and focus on truly universal wireless coverage at last (e.g. bring connectivity to not-spots and rail), predictable and consistent speeds more important than peak speeds. (More targeted Government funding or carrots/sticks for MNOs).
  • Create the regulatory environment for key verticals to have access to optimized wireless networks, not one size fits all – e.g. incentivize MNOs to invest in network slicing.
  • Lower barriers to entry for new MVNO operators e.g. with flexible spectrum pricing and allocation, more shared/unlicensed spectrum.
  • Post-Brexit, create a net neutrality program which allows investors in networks to monetize their infrastructure effectively (e.g. high QoS services) while retaining open access to core services.
  • Create meaningful structures for dialog between spectrum owners and vertical industry players (e.g. transport) to break down the mistrust, and ensure advanced 4G and 5G serves more than one vertical.
  • Provide support and funding for integrated smart city initiatives – reduce rates and incentivise investment by making access to publically owned assets easier.
  • Invest in radio skills and in testbeds for all kinds of wireless, not just 5G.
  • Ensure that 5G consultation is held with all sectors, and prioritize resources according to areas of social and economic impact – forget about 5G ‘leadership’
  • Ensure that all new or upgraded buildings and infrastructure such as road and rail network are obliged to consider how wireless communications will be deployed in the environment they are creating.
  • Encourage and incentivise private investors to make greater use of shared infrastructure (structures, transmission & power) to deliver wireless services.

Real Wireless are independent wireless experts. To find out more about us go to www.realwireless.biz

Complexity made simple – Mark Keenan, CEO, Real Wireless

Real Wireless is ten years old. For ten years we have been at the leading edge of our industry, growing our business and establishing ourselves as the world’s leading wireless experts.

And in that decade, wireless technology, services and demand have undergone a transformation few predicted. Indeed, even the language has moved on. Virtualization, mobile edge computing and the Cloud, for example, were hardly common currency in 2006. Similarly, network densification, IoT and even 5G were viewed as longer-term concerns. Even old favourites like backhaul, Wi-Fi and last-mile solutions have evolved well beyond the versions we knew a decade ago.

We are only too aware that wireless technology has not stood still. And yet our fundamental mission hasn’t changed. We look at what our clients want. We examine what is out there or on the way in terms of technology, techniques and services. And we help our clients to save money and make cost-effective, future-proof investments.

Asked to position our offer, we can say Real Wireless bridges the gap between the wireless industry and wireless users. The technology evolves, the underlying architectures become more elaborate, the orchestration, installation, regulation and overall management of networks and systems become more demanding, but we help to make all of it work for our clients. That was true when we started and it’s still true today.

Of course, behind the simple concept of ‘making it work’ is no shortage of modelling tools, location-specific solutions and, of course expertise and commitment. We are focused solely on wireless and we are independent; we judge all wireless technologies and solutions on their merits and relevance to a given need. We can supply experts in everything from simulation modelling and mobile security to radio propagation and economic and regulatory issues. Small cells, cellular planning, spectrum policy, antennas, core networks… our experts can tackle all of these — and more. And we continually ensure that our pool of expertise is expanded to meet both change and growing demand.

Ensuring reliable wireless coverage for Wembley Stadium — one of our very first projects — illustrates this approach well. It’s not about installing a system and walking away. It’s about managing change. Over the past ten years, stadium coverage needs have given way to capacity requirements. Smartphone-equipped users are the norm, not the privileged few. Hardware and software need to be assessed as new options become available. Emergency services will soon move from TETRA to LTE. All of this has been managed without disrupting the smooth running of the client’s communications offering.

As it has over the past ten years, wireless communications will get even more complex as Real Wireless enters its second decade. But we will always aim to offer expertise and experience that can manage that complexity, never forgetting that the end goal will still be to do something very simple: to make wireless work for our clients.

Real Wireless bolsters independent expertise with raft of new appointments

Independent wireless advisory firm Real Wireless today announces the appointment of several new experts. These experts strengthen the company’s ability to analyse and advise on both the commercial and technical opportunities and challenges of wireless technologies and networks.

Professor William Webb is an independent expert specialising in wireless technology and regulatory matters, and his experience brings valuable insight to Real Wireless. William isa former director of Ofcom, where he led major reviews including the Spectrum Framework Review and the development of Spectrum Usage Rights.

Professor Webb commented: “Real Wireless is one of the most technically competent and experienced independent wireless firms around. Real Wireless has played a key role in the evolution of cellular technology and is now at the heart of the 5G debate, taking part in key studies such as the European Commission’s 5G socioeconomic benefits report. Given my experience at Ofcom and roles advising Government and others, the fact that Real Wireless is heavily involved in 5G research and development was particularly appealing.”

Rethink Technology Research co-founder Caroline Gabriel, MA, joins Real Wireless as a market research and telecoms industry analyst. Caroline has been researching and analysing the telecoms and technology industries for many years with an emphasis on wireless and broadband technologies, business models and operator deployment plans.

Ian Miller joins following his departure from Telefónica earlier this year where he worked for over 25 years. As director of mobile access networks at Telefónica he reported to the global CTO and was responsible for mobile radio network development and strategy across the group. His vast knowledge and experience in mobile network innovation, design, architecture, implementation and systems engineering is a great asset for Real Wireless to be able to offer its clients.

In addition to these appointments, Real Wireless has also enhanced its team with the arrival of Dr Mike Smith, an expert in mobile networks, Dr Ilya Averin, a systems analyst and Daniel Bradford a communications and signal-processing expert.

Real Wireless CEO Mark Keenan said: “As these appointments demonstrate, Real Wireless is continuing to go from strength to strength. We’ve been working on a variety of wireless projects across the world, including leading edge 5G projects such as the recently published European Commission 5G Socio-economic study and the ongoing 5G NORMA project. We’re committed to remaining one of the UK’s leading independent wireless advisories, and these appointments will help us deliver even more benefits to our clients.”

Under pressure: tackling railway connectivity in 2016 (downloadable guide)

Railway connectivityWireless connectivity on trains is set to become a key area of focus for the wireless industry over the coming years. On-board connectivity remains a significant technical challenge; providing connectivity to people within a fast-moving object that often encounters mobile blackspots is inherently difficult. However, pressure is rising from governments and passengers to improve the current levels of wireless service available on trains.

Currently, enhanced on-board wireless solutions face two major barriers. The first is how to enable cellular connectivity. The second is how to secure sufficient capacity for on-train usage and the necessary backhaul where on-train Wi-Fi is installed. While the technologies are available today to solve these challenges, the business case for moving connectivity along remains largely elusive.

rail-connectivityNow though we are seeing some interesting moves in the market that may help to break the commercial deadlock we have seen in recent years. In particular governments around the world are now attempting to ease some of the pressure by investing in connectivity for trains. The UK government is investing £50m to ensure passengers benefit from free Wi-Fi by 2017. The state government of Victoria, Australia, has committed $40m to tackle mobile coverage blackspots across the region’s Geelong, Ballarat, Bendigo, Seymour and Traralgon lines.

Although these developments are welcome, ultimately the ‘right’ solution needs to work for train operators, mobile network operators and rail passengers alike. All industry stakeholders now need to work together to produce business cases that can benefit every party involved.

At this time of shifting market dynamics Real Wireless has put together a short guide assessing the current situation with regards to wireless on trains along with our independent expert recommendations for ensuring connectivity remains on track.

Why 2016 is crucial to the development of 5G and IoT — an expert briefing

RW-Manifesto-2016_coverAs we approach another Mobile World Congress (MWC), the noise is again ramping up around 5G and the Internet of Things (IoT). Many years in development, and seemingly filling newspaper column inches everywhere for just as long, it’s becoming increasingly hard for many to follow their progress.

Despite the noise, the world is still a long way off a public 5G network, and the delivery of the technology’s full economic value not expected until around 2025. This long timescale is because 5G will be unlike any other mobile standard to date — there’s incredible potential for the technology to revolutionise different verticals like automotive, healthcare and utilities.

But, whilst the mobile industry needs to lead these discussions, it’s the responsibility of all who wish to benefit to collaborate and ensure the technology works to everyone’s advantage.

As a result, getting the foundations of technology and negotiations right during 2016 is crucial to making sure the end standard reaches its full potential.

Conversely, machine-to-machine (M2M) communications has existed for more than a decade, yet the consumer facing version — IoT — is still struggling to get traction. This is the result of an industry littered with multiple competing standards, no harmonisation on spectrum, and no singular roadmap for development to maximise scale economies.

So 2016 is a genuine make-or-break year for the technology; if the industry gets it right, we could see a truly universal, robust standard start to take off. If it gets it wrong, we will be left with fragmentation and clear barriers to the IoT’s future potential.

Real Wireless has been working at the forefront of both of these technology areas, across the technological, social, and economic aspects of their development, providing independent research and analysis.

This includes our work with the European Commission, research as part of 5G NORMA, and membership of the UK’s 5GIC, where we are working to understand the socioeconomic impact of 5G and how the wireless industry should engage with other vertical industries in its development.

To this end, Real Wireless today launches a short primer outlining exactly what needs to happen in 2016 for 5G and the IoT to be able to reach their full potential. This concise, comprehensible piece distils the knowledge of our many experts in to three pages, providing an essential briefing for anyone interested in the telecoms industry in 2016.

Download our summary to cut through the industry noise and find out why 2016 is a milestone year for 5G and IoT — and how the industry can make sure it gets it right.

We’re also at Mobile World Congress (MWC Barcelona, 22–25 February) next week, so please get in touch if you would like to speak with one of our experts about either of these issues in more detail.

An honest approach to consultancy

iStock_000010827673XSmallReal Wireless was recently commissioned by an investor client to provide independent advice on the prospects for one of their investments.

The client runs a specialist hedge fund: amongst their investments they had a significant position with a large wireless technology company with diverse business models. Our client believed they had spotted a hidden synergy between these different business models which other investors had not noticed. These synergies, in their view, meant that the company was undervalued, giving rise to scope for more growth. They planned to invest further in the company, and were seeking independent validation of this strategy prior to the investment.

We conducted a review of the company in question: we examined technology trends in the industry, the company’s offering and business models, and the opportunities for the synergies which our client had observed. We conducted anonymised interviews with key industry figures and created a set of scenarios for the future evolution of the company. For each of these scenarios we analysed the likelihood of occurrence and the impact on the company’s prospects.

We concluded that, while the company was in a good position to continue its business into the future, competitive threats would increase, the company’s differentiation was likely to reduce, and there were hidden factors which could potentially weaken it significantly. The synergies which had been identified by our client, while not well known, were still apparent but crucially we concluded that it did not represent an opportunity for growth.

This was not the outcome that our client wanted to hear: they had hoped to enhance the value of their fund through this extra investment. However we felt it was right, consistent with our role as independent expert advisors, to properly express our views, backed up with the evidence we had gathered and the logic for our position.

Some months later, unprompted, our client sent us the following note:

“I thought I would drop you a note to say how valuable the work was that you and your team did for us last year. We altered our view completely on [company] following the project and sold out of it at around $XX. Today it trades at $XX-40% and the news seems to be getting worse. It saved a reasonable loss to the fund – I would estimate about Z% of our NAV [net asset value], significant in money terms and it would have been time consuming to track and manage the position.

“It might have been tempting to develop a positive spin on the research – this would have been more likely to get follow on work. I admire the fact that you were both confident enough and honest enough to reject our thesis. I am certain that this honest approach to consultancy will help you to build a long-term brand.” 

Real Wireless: independent wireless expert advisors.

Mobile coverage in rural areas – a step in the wrong direction?

Mobile_Phone_Mast_at_Two_Burrows_-_geograph.org.uk_-_272976The UK currently has around 54,403 mobile phone masts dotted around the country — many of which are on land leased to the major telecoms companies by local landowners.

4,000 leases are due to expire this year, and this could lead to serious consequences for  telecoms companies and consumers alike. In the absence of any regulation, lease renewal negotiations could lead to significant demands from landlords for rent increases in a large number of cases. Telecoms companies will then need to either pass on this cost to the consumer, through more expensive tariffs, or remove macrocells completely and create coverage or capacity gaps. The Telegraph recently wrote an article on this topic.

Macrocells are still vital to mobile coverage

Despite advances in small cell technology and Wi-Fi calling, macrocells remain the backbone of the mobile network, delivering the majority of the UK’s coverage and capacity.

There’s no alternative to macrocells, either, that doesn’t involve some form of relationship with a property or asset owner. In-building connectivity solutions like small cells and DAS do improve coverage and capacity in homes, offices and public buildings, but they will never replace macrocells entirely and do not provide wide area coverage in towns and around the countryside.

Operators need to protect their investment

Vital infrastructure is often expensive to provide and macrocells are no different. Operators naturally want to keep hold of their existing assets, given they’ve invested heavily in constructing macrocells in the first place.

Operators and landowners both know the difficulties with finding alternative sites for macrocells and obtaining planning permission and the time and cost associated with doing this would be significant — whilst the operators could resort to invoking code powers this is not a step that would be taken likely but it cannot be discounted completely as an idle threat.

How rent rises will affect mobile provision

The first impact of rent rises is likely to be felt by users in those locations where high costs force MNOs to remove macrocells, resulting in coverage or capacity gaps. Site closures aren’t going to happen overnight, though. MNOs will fight to keep their sites at rental levels that are either at or below the current level. But if landowners insist on increasing site rent by excessive amounts then users will no doubt have to bear the brunt of the costs through higher tariffs. Most likely the operators will pass some costs onto the users and absorb the majority but this will lead to less investment in new infrastructure in their networks and invariably lead to a negative impact on the digital economy generally.

Can the government intervene ?

The story of land rentals is an old chestnut in the mobile industry. The cycle of site acquisition, rental renewals and notices to quit will carry on as long the mobile industry exists — unless the government  is prepared to intervene to help regulate the rental levels that MNO’s pay for this essential infrastructure. At the same time, MNO’s need to realise that landlords and building owners should not have their genuine development plans for their land or property undermined by MNO macrocells that may have been on there for many years.

The reliance the British public currently places on their mobile communications and, within a few years, the reliance that the Police and other emergency services will have on their vital communications being carried by mobile networks suggests that this particular debate should be opened up and that representatives from the various parties (MNO’s Property owners and Government) can create a solid and sustainable basis that will help maintain mobile communications services throughout the UK.

Christmas is the time for retailers to make the most of wireless

King-edward-street-leedsWe recently launched a report outlining the opportunities for retail businesses that take advantage of wireless technology to support their business — and as the first Christmas products are already beginning to hit the shelves, now is the time to react ahead of the busiest period of the year.

For many businesses, Christmas is a make or break time, particularly as the high street struggles to compete with the significant challenge posed by the online sector.

In our report we identified that consumers expect to receive similar levels of personalisation as they get online while visiting traditional high street shops. Consumers also want the whole process to be as simple and enjoyable as possible. But, faced with a choice between battling the crowds in shopping centres and browsing from a tablet at home, many are understandably opting for the latter.

Enhancing the instore experience is therefore crucial to encouraging customers to leave their homes, and it’s in this area that wireless can make a massive difference – it’s not just encouraging people in to stores by providing basic phone signal.

At Christmas wireless can provide the connectivity for shop floor staff to be able to display personalised information on shoppers’ preferences on their tablets — with their consent, of course. Rather than having to spend time asking many basic questions, this will allow staff to quickly provide recommendations based on previous purchases — and will more likely result in a sale.

Wireless can also help mitigate one of the negative aspects of the retail customer experience at Christmas, the dreaded queues, something that will only become more important as customers migrate to contactless cards or applications such as Apple Pay. A number of retailers and restaurants are now even offering the option for payment via a dedicated app, removing the need for queuing and staff from the equation completely.

This is just as relevant for the grocery sector as well as retail. At a recent conference, Joanne Denney-Finch, CEO of IGD, predicted a retail world that entails “automated replenishment, smart queuing systems and enhanced click and collect services”, enhancing the store experience by “allowing consumers to engage with brands and avoid perceived mundane shopping processes.”

All of these are services that require wireless connectivity to function efficiently. However, there’s a danger that the focus is currently on services and applications and the communications infrastructure to support these has been forgotten.

Wireless isn’t an easy challenge to address — from provision across a complex building to the business case for the investment. For more information on the opportunities enabled by wireless and the business case to support them, download our guide here.

The future of retail is already here 

The retail sector is one of the most advanced in the use of consumer facing technology. Faced with strong competition from online retailers, the use of innovative technology – supported by in-store wireless – is being used to help encourage people back onto the high street and into stores, as well as opening up new revenue streams and services for the stores.

In this blog post we take a look at some of the retailers that are already making use of technology to enhance the customer experience, and the role that wireless plays in providing this.

Picture1Time for dedicated apps

Shopping centres and stores are now increasingly rolling out their own dedicated apps, providing customers with information and support, as well as the latest offers and bargains.

London’s Westfield centre offers a simple, yet effective, example; its app provides customers with offers from their preferred stores, alongside ‘express parking’ that removes the need for a parking ticket to be purchased each visit. 


The endless shelf

The downside to shopping online is that we don’t get to see what we’re buying until it arrives, something that puts many people off when it comes to ‘big ticket’ items. On the other hand stores are limited by their physical storage and display space, limiting how much of their range they can stock and display at one time. There’s little more frustrating than seeing something online, visiting the store to see the physical product, and only then finding out it’s not actually in stock.


The Retail of Tomorrow project at Heidi.com’s flagship store in Switzerland attempts to tackle this issue, through the concept of the ‘endless shelf’. The store aims to stock a broad selection of its range, rather than a limited selection in many different sizes and editions. Customers can then get their hands on the product in some form, but then use large screens to view, select and order the product in the exact variation and fit required.


At Burberry’s flagship store on Regent Street, RFID tags are woven into products and accessories, allowing them to be linked to digital product listing and related multimedia content. The mirrors throughout the store are actually screens, which use this information to automatically detect the product being tried-on by the customer and display relevant information.

This system also attempts to enhance the customer’s experience and relationship with the Burberry brand, allowing them to also view runway footage and live streams of fashion events.

The end of queuing

While it may be considered an integral part of the British psyche, queuing is nonetheless a big frustration for shoppers – particularly at the busiest times of the year. It can also lead to sales being lost because some customers will simply not join a long queue.

Retailers are now looking at ways of improving the checkout experience, with point-of-sale (PoS) terminals becoming more dispersed across the shop floor and also providing staff with tablets they can use to display products and take payment.

The other approach is building payment into a dedicated app — something Wagamama rolled out earlier this year. The app enables customers to pay directly and quickly through their smartphone, rather than having to get the attention of staff.


Smarter customer service

Technology is enabling high street retailers to bring the personalised experience that customers enjoy online increasingly inside their stores, delivering recommendations based on previous purchases.

Rather than requiring a sales assistant to spend time asking questions to establish your likes and dislikes, simply scanning a loyalty card using a tablet can instantly provide the assistant with your purchase history – and even tailored special offers.

This functionality gives store staff more information than they’ve traditionally had access to, allowing them to enhance their credibility with customers, and enabling them to take advantage of information from product reviews and accessory lists that they may not otherwise be familiar with.

Virtual reality

Looking further ahead, virtual reality offers the potential to add a further dimension to both the in-store and at-home shopping experience. We’re already seeing some stores experimenting with this technology, thanks to the consumer-friendly offerings from Oculus Rift and Google Cardboard.

A notable example of this is William Hill, who are using it to bring punters much closer to races they’re betting on. Once a bet has been placed on a race, customers get to view the race from the PoV of the rider – in full, interactive 3D.


Virtual reality could also be used to enhance the experience of customers at home, providing a much better idea of how a sofa or TV would look in their lounge, or by enabling them to explore in-store displays in much more detail.

The wireless need

All of these applications rely on some form of data connectivity, and the vast majority rely upon this being wireless connectivity. Whether that’s a secure and robust Wi-Fi network for staff tablets, or mobile coverage so customers can use your dedicated app, wireless is an essential component in the future of retail.

72% of consumers use their smartphone while shopping and more than half of consumers under the age of 40 use their smartphone to get a second opinion before making a purchase. Without proper connectivity, consumers can’t use their phone and are likely to go elsewhere as a result.

In fact, without proper connectivity, consumers may abandon the store altogether and not come back. Recent research has found that 1 in 4 (25%) shoppers admit that they leave a shop if they can’t get online, and 1 in 4 (25%) leave immediately if the shop does not provide Wi-Fi. By contrast, 1 in 3 (34%) extend their visit and nearly half (46%) return if the connectivity is good.

Retailers therefore need to consider a dedicated in-building wireless system, one that provides a clear business benefit to staff and customers alike. For more information take a look at our recent report on the benefits of wireless to the retail sector: http://www.realwireless.biz/wireless-and-retail/